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Showing posts with the label Lexington Legends

2018 Lexington Leyandas - Fresh Fitted Friday!!!!

This week's Fresh Fitted Friday is going to stay super topical as I'm not only featuring another South Atlantic League team, but one related to the Copa de la Diversion news of this week; MILB is bringing the campaign back after a wildly successful launch in 2018 and today's hat is the "Lexington Leyandas" cap that the Lexington Legends wore last year. At first I had mixed feelings about this hat. Incorporating a Dia de los Muertos sugar skull into an existing logo is kind of entry-level when it comes to creativity and using the Spanish  word for "legend" (leyandas) seemed to me like the team was taking a shortcut in terms of coming up with a unique identity for the promotion until I gave it some thought. If the essence of Dia de los Muertos is to honor your ancestors, is there a better way to describe the respect you have for the generations that have come and left before you than to refer to them as legends? I don't think there is