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Great Falls Voyagers - Fresh Fitted Friday!!!

This week's Fresh Fitted Friday selection is the official on-field home cap of the Great Falls Voyagers of the Rocky Mountain region's Pioneer League. 

This big red "V" over the poison-green planet reminds me of both of what happens when it's your first time seeing The Rocky Horror Picture Show in a theatre as well as this insanely awesome TV miniseries from the 80's called...V 

Made in U.S.A. tag is a must once again although I would like to see what kind of quality can be produced on the other planets of our solar system...

How much I would give to have the MILB batterman be red and poison-green?

From 2003 to 2007, this minor league affiliate of the Chicago White Sox went by the name of Great Falls White Sox but enlisted the help of a local advertising agency in Montana named Banik Communications to help them rebrand in time for the 2008 season. Banik's efforts were a great success and a catchy slogan emerged around it: "V is for Viral". Well at least it was catchy at the time, before the term viral became so overused (aka viral) in recent years. 

I like that they employed the alien theme as the team's main identity rather than the tired practice of just implementing its parent club's name. The team did follow that pattern from 1969 to 2007 and in that time was known as the Giants, Dodgers and White Sox although I enjoy the fact that that from 1948 to 1963, they were known as the Great Falls Electrics which is a reference to the region's many hydroelectric dams. Instead of reviving the Electrics name, the Voyagers moniker was selected because of The Mariana UFO incident in which Nick Mariana — who at the time was the general manager of the Great Falls Electrics — captured footage of "two bright silvery objects, rotating while flying over Great Falls" in August of 1950. 

To read a bit more about Banik's strategy, follow this link but beware that the url's on that page need to be updated big-time. Another site has discussed Banik's successful campaign in this article which has lots of cool alien-text characters (aka HTML entity errors) on the page. Enjoy! 

Even though this cap is part of my regular rotation so it's not going on the Trading Block which is fine because it wouldn't really be desirable to most collectors other than Made In U.S.A. junkies. Nevertheless, please don't hesitate to reach out if there's something you like on the Trading Block and you are willing to part with any of the hats on my Wish List.

As always, thanks for coming back to read about baseball hat geekery. I've got comments disabled here so please feel free to reach out via any of the following social sites:

Twitter: @FittedFriday