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Showing posts from March, 2016

Columbia Fireflies Cap - Fresh Fitted Friday!!!

This week’s Fresh Fitted is special for a number of reasons but it also has the distinction of being the first cap I’ve featured of a team has yet to play a single game! A buddy of mine  — who also happens to be an avid reader of the site — recently visited his old hometown of Columbia, SC and was kind enough to pick up a special gift for me: the official on-field cap that the Columbia Fireflies will wear during the majority of home games in their upcoming inaugural season. 
It’s no secret that I’ve got a special place in my heart for teams of the South Atlantic League, which is also affectionately known as the Sally League. As an aside, it’s also no secret that I enjoy using the phrase “it’s no secret” in these write-ups and to prove this point, simply open a new browser tab and query “it’s no secret baseball milquetoast” in your favorite search engine. You should come up with six results where the phrase "it’s no secret" appears in one of my posts, including this one!


At any…

1995 Bellingham Giants Cap - Fresh Fitted Friday!!!!

Chances are if you are wearing a black hat with an orange B on it, people will just assume you are a Baltimore Orioles fan which I suppose isn't necessarily a bad thing. That assumption however can become problematic if you are really fan of the San Francisco Giants.

I spent many years rooting for the Giants when I lived in the Bay Area of California but now that I live in New York, I need a more subtle way to root for my team. One way that suits me well is wearing caps from the Giants' minor league teams, both past and present. This Bellingham Giants cap is an example of the former and I really connect with this unique logo.





I tried scoring some high-res images of former Bellingham Giants with notable careers but finding a good selection to choose from proved difficult considering the fact that this was a Class-A Rookie League team that existed only in 1995 and 1996. While I didn't have much luck in that search, I did find this piss poor quality image of former San Francisc…

Great Falls Voyagers - Fresh Fitted Friday!!!

This week's Fresh Fitted Friday selection is the official on-field home cap of the Great Falls Voyagers of the Rocky Mountain region's Pioneer League. 




From 2003 to 2007, this minor league affiliate of the Chicago White Sox went by the name of Great Falls White Sox but enlisted the help of a local advertising agency in Montana named Banik Communications to help them rebrand in time for the 2008 season. Banik's efforts were a great success and a catchy slogan emerged around it: "V is for Viral". Well at least it was catchy at the time, before the term viral became so overused (aka viral) in recent years. 
I like that they employed the alien theme as the team's main identity rather than the tired practice of just implementing its parent club's name. The team did follow that pattern from 1969 to 2007 and in that time was known as the Giants, Dodgers and White Sox although I enjoy the fact that that from 1948 to 1963, they were known as the Great Falls Electric…

Spokane Indians Alternate 3 Cap - Fresh Fitted Friday!!!!

I've written about the Spokane Indians only once before but this week's Fresh Fitted is a cap logo redesign brought to you by - big surprise here - Brandiose. This collaboration was one of their earlier projects and what I appreciate most about this insignia (besides the artwork, of course) is the respectful path the designers followed in the rebranding effort.
The Brandiose team (which was known then as Plan B) worked closely with the elders of the official Native American tribe in Spokane when crafting this new look. Their driving force throughout the process was that every design element was executed gracefully and with the sign-off of the tribe's leadership which you can read a bit more about here.
The design team wouldn't be able to produce such consistently elegant work if it wasn't for the lengthy amount of research that is done at the onset of the process. Here is a quick retrospect Brandiose performed which covers some of the art that inspired them to cre…