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Showing posts with the label West Tennessee Diamond Jaxx

2005-07 West Tennessee Diamond Jaxx - Fresh Fitted Friday!!!!

If this is your first visit to the blog, I welcome you! And if you're a regular reader, thanks for coming back despite my neglect of minor league caps for the past three consecutive weeks, which might be some kind of record; I'm not sure. Either way, I hope this week's vintage West Tennessee Diamond Jaxx cap makes up for the recent lack of MILB love! This is another cap that came from The Great eBay Haul that I've been writing about over the past few weeks. The Diamond Jaxx rebranding in 2002 was the first big client win for Brandiose , which back then was a just a fledgling design firm known as Plan B Branding. Plan B (now Brandiose) conceived "Jim Dandy" as the mascot for the Diamond Jaxx in 2002. According to Bloomberg Businessweek , "Dandy" is "a Disneyfied version of  a miner wielding a baseball bat modified into a pickax" While every MLB team began wearing New Era's polyester caps with black sweatbands and